Bookshelf

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

ABOUT THE AUTHOR
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the ‘World’s 50 Best Busi­ness School Professors’ by Poets & Quants. His weekly YouTube series, ‘Winners and Losers’, has generated tens of millions of views.

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